7 Deadly Mistakes Made By New Practice Startups

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39. Press “GO” and Be Consistently Good

Let’s face it, many SLP’s worry about perfection. They want everything to be just right, families to like them all of the time, kids to come into the treatment all happy and leave excited, etc. Well, being perfect doesn’t exists – But being GOOD does! When starting out in this journey of speech therapy private practice, many people worry about getting things perfect, all of the time – “How does my logo look”, “How does this letterhead look when compared to the envelopes”, “What about my colors in the office, I hope they match”. Stop! Press GO and be consistently good and watch your business take off and flourish.

In this episode:
01:21 – Thanks again for emails and questions
02:11 – Building business that will afford you ability to have more time
03:02 – We spend time every year at same place in Hawaii
05:10 – Money is not always the most important factor in any decision
06:00 – Being consistent

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A lot of SLPs are Type A, we know we want and it’s got to be this certain way. But with Private practice it can never be perfect. There’s no way that our treatments can ever be perfect. I mean think about it there’s too many variables. You’ve got different types of families, you’ve got different types of diagnosis, you’ve got different types of children, you’ve got different age groups, it can never be perfect. But something that I always tell my employees at our clinic is, “Don’t worry about being perfect. It just has to be consistently good.”

[Commercial]

Hello everyone you’re listening to the Speech Therapy Private Practice StartUp Podcast. This is episode number 39. My name is Kyle Meades and I’m a speech pathologist since 1993. And these podcasts are designed to help you improve your business and your life one Podcast at a time.

Welcome back to the show everyone. Thanks again for all the emails and all the questions. Today is June 2nd, it’s a Saturday 2018 and the listener base keeps growing and I know you guys are out there because you’re emailing me questions and reaching out to me. And I see the statistics on our blog, video, views and the audio listens, and so it’s just really nice to have you guys on-board and you’ll hear me say this time and time again values what you get in the absence of money. These podcasts are free for you so if you wouldn’t mind just simply go to the iOS or Android platform of your choice and leave some 5 Star feedback that way other people just like you can learn how to grow and scale your own Speech therapy private practice.

And I’m not talking about working from home or working on the side, seeing patients after your job. I’m talking about building a business that will afford you the ability to have more time and stop trading time for money so if that’s something that interest you and you would like more help go to privateslp.com/coaching. We also have a service where we can help you with your billing and contracting and credentialing. Just go to privateslp.com/billing and I’ll help you and I want to see you succeed. Now for those of you who listen regularly to the show you’ll notice that the audio for this episode is different from all others. That’s because we are recording this live in North Shore Hawaii. We’re here every single year same time same place. You know me I’m consistent, I do the same thing over and over and over. When something works, I just keep doing it. Well that’s what we’re doing. This is our family time where we spend time together and we spend it every year same time same place in Hawaii.

We’re up in the North Shore Oahu, way up and this small town called Sunset Point. And it’s right around some of the biggest waves in the world normally in the fall there’s this beautiful area called pipeline and that’s the area where we’re staying right now. So I know for those of you who listen regularly you’ll notice that I was talking about Scuba diving in Maui a few months back. We’ve been working on our certification process and this time we were able to dive in a beautiful area called Shark’s Cove and what I’ll do for this episode I’ll leave some beautiful pictures of that dive. I’m always taking my GoPro with me so I can document these dives and so I will leave pictures on this post so you can see those beautiful fish and those beautiful reefs. It was just really nice to have that special time with my son. He’s 12 and he’s got his buddy Luke with him and they are often riding the bikes, having fun playing basketball and throwing football. That’s what life’s about. It’s not all about internet and YouTube it’s about getting outside sweating a little bit getting dirty throwing the ball around and just having a good time.

That’s what a recent listener of mine. His name is Matt. He emailed me last week and wanted to know how to get more Pediatricians on-board with his Private practice. But he also in that email reminded me the real reason that I wanted to start, scale and grow my own Speech therapy private practice was because I wanted more family time. I was sick and tired of working in the nursing homes. Yeah I was just sick and tired of it so that’s why I started my own business. The timing was right and so that’s what I did. I’m glad that Matt reached out to me and just reminded me because that’s why we’re here to be of service to our family and our friends and others. That is the real reason that we chose to help other people, it’s to have your own Speech therapy private practice. Again money is not always the most important factor in any decision. I mean it’s nice to get paid yes but it’s not always the right thing. How many times a Speech pathologist who work in long term care? We work with a lot of patients who are on hospice and who are kind of that end of life and how many times have those people said to us “Wish I had more money in the bank”? Now, it’s always I wish I had more time and so because of my Speech therapy private practice, I’m able to spend more family time and I want to thank Matt for emailing me and reminding me of that, so I appreciate that. If you guys have any questions about your own speech therapy private practice you can go to privateslp.com/contact or send me an email kyle@privateslp.com.

Now today’s episode is going to be about being consistent and I’ve talked about this a little bit before but I was reminded of this when we were over at Ted’s bakery. Now for those of you who know the North Shore Oahu, there’s this really cool bakery called Ted’s bakery. And it’s a place where you can get food, and they’re really famous and known for their chocolate pies and they’ve got donuts and things like that. But I got up early the other morning and the boys were still asleep. So I went over to get a little cup of coffee and a doughnut. And there’s always a line outside of Ted’s bakery. And so I finally get to the counter and I get my glazed doughnut and I get my cup of coffee and I’ve been into that warm doughnut, It’s just great. And as soon as I got that taste in my mouth I knew it was consistent. I’m like Oh yeah there’s that Ted’s bakery glazed doughnut like that I’m always used to. It’s kind of like Krispy Kreme. When you go to Krispy Kreme there’s that certain texture and flavor that you like of a Krispy Kreme doughnut. Teds has its own little glazed doughnut with its own little Teds flavor and consistency, and they’ve got that chocolate pie everything’s consistent.
And so I was thinking about Private practice, it’s got to be the same thing with your own Private practice business. I think a lot of Speech pathologist we get stuck in this perfectionism and we want everything to be perfect. A lot of SLPs are Type A, we know we want and it’s got to be this certain way. But with Private practice it can never be perfect. There’s no way that our treatments can ever be perfect. I mean think about it there’s too many variables. You’ve got different types of families, you’ve got different types of diagnosis, you’ve got different types of children, you’ve got different age groups, it can never be perfect.

But something that I always tell my employees at our clinic is, “Don’t worry about being perfect. It just has to be consistently good.” And don’t forget that when you’re growing and scaling your own Speech therapy private practice, It’s just like Ted’s bakery. Every time you go there it’s the same flavor, it’s the same texture, it’s the same everything, it’s always consistent. It’s just like when you get a Coca-Cola, you open that can, you pop that can open and all of a sudden there’s that taste that you know and trust “Coca-Cola”. I mean big brands do it. So you can do the same in your Private practice too. Don’t be perfect. Be consistently good. Well I hope this was a good episode for you if you have any questions reach out to me at kyle@privateslp.com and as always thank you for listening.

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